Never Follow Up on a Lead Again
You know what’s exhausting? Chasing people down every single week just to remind them you exist. One week, a planner shows interest in booking your act. A sponsor asks for your deck. A performer says, “I’ve been meaning to reach out.” And then? Crickets. No response. No follow-up. No deal. You’re stuck wondering if you should keep pursuing them or just let it go. Unless you’re constantly posting or checking in, people forget. Table of Contents Build It Once, Forever The Trouble With Referrals You Are Not Unforgettable Get Booked Without Chasing Don’t Let Them Forget Conclusion Build It Once, Forever There’s a better way—let it work for you around the clock. That’s where an Educational Email Course (EEC) comes in. It’s a simple, automated email series that: Tells your story the way you want it told Shares your perspective to build trust quickly Keeps you top of mind—no more follow-up fatigue With an EEC, "I’ll think about it" turns into...